Last updated: March 2026
The Alchemy of You ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website at thealchemyofyou.co.uk and our mobile/web application at app.thealchemyofyou.co.uk (together, "our services").
This policy covers two distinct environments: our marketing website and our wellness application. The application collects significantly more personal information, including special category health data under UK GDPR. Please read the app-specific sections carefully if you are an app subscriber.
The Alchemy of You is a trading name of Plaskett International College, providing holistic health and wellness coaching services operated by Lisa Picton.
Data Controller: Plaskett International College
Contact: lisa@thealchemyofyou.co.uk
Plaskett International College is registered with the Information Commissioner's Office (ICO). You can verify our registration at ico.org.uk.
For any data protection queries, Lisa Picton acts as the responsible person for data protection matters at Plaskett International College. Contact: lisa@thealchemyofyou.co.uk
The application collects the following categories of personal data when you actively log or track information. You are in control of what you choose to enter. We do not collect any of this data passively without your action.
The data categories listed above constitute special category personal data under Article 9 of the UK GDPR. We process this data only with your explicit consent, which you provide when you create an account and begin using these features. You may withdraw consent for any category at any time – see Section 7 for details.
Birth chart and numerology data are not special category data under UK GDPR but are treated with the same level of care as sensitive personal data given their highly personal nature.
The app uses artificial intelligence to generate cross-pillar insights and personalised wellness observations by combining data from the categories above. These insights are stored in your account alongside your logged data. See Section 3b for full details of AI processing.
Because the app processes special category health data (nutrition, movement, sleep, menstrual cycle, and mood data), UK GDPR requires us to obtain your explicit consent before we process this data. This consent is separate from your agreement to our Terms of Service.
You give explicit consent by:
You may withdraw your consent for any or all of these features at any time without closing your account. To withdraw consent for a specific data category, contact us at lisa@thealchemyofyou.co.uk or manage your data preferences within the app settings. Withdrawing consent will prevent future collection of that data category but will not automatically delete previously collected data (you can request deletion separately under your right to erasure).
The app does not use your health data for any purpose other than providing the service to you. We do not share your health data with insurers, employers, or any other third party except the app hosting provider and AI processing provider as described in Section 5.
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| To provide our services and programmes | Contract performance (Article 6(1)(b)) |
| To process payments | Contract performance (Article 6(1)(b)) |
| To send programme-related communications | Contract performance (Article 6(1)(b)) |
| To send marketing emails (newsletters, offers) | Consent (Article 6(1)(a)) |
| To respond to your enquiries | Legitimate interest (Article 6(1)(f)) – our legitimate interest is responding to people who have contacted us |
| To improve our website and services | Legitimate interest (Article 6(1)(f)) |
| To comply with legal obligations | Legal obligation (Article 6(1)(c)) |
| Purpose | Data Category | Legal Basis (UK GDPR) |
|---|---|---|
| To operate your app account and store your logged entries | All app data | Contract performance (Article 6(1)(b)) |
| To process and analyse meal photos to identify nutritional content | Meal photos, nutrition data (special category) | Explicit consent (Article 6(1)(a) and Article 9(2)(a)) |
| To store and display movement, sleep, and cycle data | Exercise, sleep, menstrual data (special category) | Explicit consent (Article 6(1)(a) and Article 9(2)(a)) |
| To store and display mood, journal, dream, gratitude, and prompt entries | Wellness and personal reflection data | Contract performance (Article 6(1)(b)) |
| To generate your astrological and numerological profile | Birth chart, numerology data | Contract performance (Article 6(1)(b)) |
| To improve the app and its features | Aggregated, anonymised usage data | Legitimate interest (Article 6(1)(f)) |
The app uses artificial intelligence to analyse your data and generate personalised wellness observations and cross-pillar insights. This is a core feature of the subscription service.
What the AI does:
How AI processing works technically:
Automated decision-making: The AI-generated insights and observations are informational and educational in nature. They do not constitute automated decisions that produce legal or similarly significant effects on you. However, you may always request human review of any AI-generated content by contacting us at lisa@thealchemyofyou.co.uk.
Profiling: By combining data across multiple wellness pillars, the app creates a holistic profile of your wellness patterns. This constitutes profiling under Article 4(4) of the UK GDPR. This profiling is carried out only with your explicit consent and forms part of the core service you have signed up for. You have the right to object to profiling at any time – see Section 7.
Legal basis for AI processing of special category data: Explicit consent (Article 6(1)(a) and Article 9(2)(a) UK GDPR). You provide this consent when you activate AI features within the app. You may withdraw this consent at any time without affecting your ability to use the basic logging features of the app.
We will only send you marketing communications if you have given your explicit consent. You can opt out at any time by:
Please note that opting out of marketing will not affect service-related communications about programmes you have purchased.
We do not sell your personal information. We share your data with third-party processors only where necessary to provide our services, and only under written Data Processing Agreements.
Important note on AI provider identity: We are committed to transparency. If our AI service provider changes, we will update this policy and notify app subscribers by email in advance of the change taking effect.
We will not share your personal data with any other third party without your explicit consent, except where required to do so by law.
| Data Type | Retention Period | Reason |
|---|---|---|
| Name, email address, account details | Duration of your account, plus 12 months after closure | Service delivery and dispute resolution |
| Payment records and invoices | 7 years from the relevant transaction | Legal obligation (HMRC tax records) |
| Marketing consent records | 3 years after you unsubscribe or withdraw consent | Audit trail to demonstrate compliance |
| Enquiry and support communications | 2 years from the date of the communication | Legitimate interest in resolving any follow-up queries |
| Data Type | During Active Subscription | After Account Deletion |
|---|---|---|
| Meal photos | Retained until you delete them or close your account | Deleted within 30 days |
| Nutritional logs, sleep data, movement data, mood tracking, cycle data | Retained for the full history of your account | Deleted within 30 days |
| Journal entries, dream journal, gratitude entries, prompt responses | Retained until you delete them or close your account | Deleted within 30 days |
| Birth chart and numerology data | Retained for the life of your account | Deleted within 30 days |
| AI-generated insights and observations | Retained in your account history | Deleted within 30 days |
Account deletion: When you request account deletion, we will delete all app data as described above within 30 days. Deletion is irreversible. We strongly recommend you export your data before deleting your account (see Section 7 on data portability). We may retain anonymised, aggregated statistical data (which cannot identify you) indefinitely for the purpose of improving the service.
Subscription lapse: If your subscription lapses, we will retain your app data for 90 days to allow you to reactivate without losing your history. After 90 days of non-payment, your account will be scheduled for deletion and you will be notified by email before deletion occurs.
Under the UK GDPR and the Data Protection Act 2018, you have the following rights. These rights apply to all personal data we hold about you, including data collected through the app.
To exercise any of these rights, contact us at lisa@thealchemyofyou.co.uk with the subject line "Data Rights Request". We will acknowledge your request within 5 working days and respond in full within one calendar month (30 days).
We implement appropriate technical and organisational measures to protect your personal information, including:
Our website uses essential cookies for functionality. We use localStorage to remember your access preferences for programmes you have purchased.
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymised data such as pages visited, time on site, and referring sources. This data helps us improve your experience. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We do not use advertising cookies.
Our services are not directed at individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.
Some of our third-party processors operate outside the United Kingdom. Where your personal data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR Chapter V.
| Processor | Country | Data Transferred | Transfer Mechanism |
|---|---|---|---|
| Stripe | United States | Payment information | Standard Contractual Clauses |
| Google (Vertex AI) | United States / EU | Meal photos and wellness data submitted for AI analysis | Standard Contractual Clauses |
| OpenAI | United States | Meal photos and wellness data submitted for AI analysis | Standard Contractual Clauses |
| Anthropic | United States | Meal photos and wellness data submitted for AI analysis | Standard Contractual Clauses |
| Brevo | European Union | Name and email address | EU adequacy decision (UK-EU) |
You may request a copy of the relevant Standard Contractual Clauses by contacting lisa@thealchemyofyou.co.uk.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. For significant changes, we will notify you by email.
If you have concerns about how we handle your data, please contact us first at lisa@thealchemyofyou.co.uk.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
For any questions about this Privacy Policy or your personal data:
Email: lisa@thealchemyofyou.co.uk
Website: thealchemyofyou.co.uk